Longley Park Sixth Form Rebrand

Longley Park are a Sheffield sixth form who are passionate about helping each student to focus on and achieve their individual goals. They wanted a refreshed and new brand identity including a logo, colours, fonts and imagery. Brands the sixth form liked were visually articulated clearly and simply. They liked the idea of a mark that has flexibility across platforms, has the possibility to be used without text and to be used as a stacked logo. Starting with an emphasis on the word focus, my ideas stemmed from the shapes of the points in a cameras viewfinder and how this could be incorporated in the schools initials. My approach was thoughtful and playful yet minimal and abstract. It was a must for there to be some sort of visual link between the new brand and the Brigantia Learning Trust. My chosen colour palette came from two selected colours from the logos of other colleges in the trust.